Architecture + Graphic Design: The Brand in 3D Space
My work lives at the intersection of architectural precision and graphic design strategy. With a background in Architecture and a postgraduate degree in Graphic Design, I specialize in translating visual identities into tangible spatial experiences.
My expertise focuses on Corporate and Retail Architecture, where I don't just "apply" a brand—I design how it inhabits physical space. I develop comprehensive branding guides and standardization manuals for network expansion, ensuring a brand’s essence remains consistent across any scale or location.
Study for the BASF Agro Space
Hard Rock Cafe Gramado
A project developed with Triplo R Arquitetura, working with the Hard Rock Cafe brand's visual identity and combining shapes and textures, exploring materials from the region.
Mapfre Brazil - Retrofit & Regional Standardization
As a collaborating architect at Perkins&Will, I was part of the team responsible for developing the retrofit and standardization project for MAPFRE Brazil's branches. The central challenge was to create a solid and replicable architectural identity capable of unifying the brand's presence throughout South America.
The scope of work included:
Facade Design:
Creation of an external visual language that communicates modernity and confidence.
Creation of an external visual language that communicates modernity and confidence.
Interiors and Materials:
Careful selection of finishes to ensure comfort, durability, and alignment with the global branding.
Careful selection of finishes to ensure comfort, durability, and alignment with the global branding.
Signage and Wayfinding:
Development of visual communication systems integrated into the environment.
The concept project was designed to be scalable, ensuring that the brand experience is consistent, from the Brazilian branches to the expansion into the South American market.
Development of visual communication systems integrated into the environment.
The concept project was designed to be scalable, ensuring that the brand experience is consistent, from the Brazilian branches to the expansion into the South American market.
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